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Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!… More >>
The Sky Is The Limit! Explaining The Why And Wherefore Of Astrology: Its Educational Values, Practical Application And Business Opportunities
Mastering the SAP Business Information Warehouse: Leveraging the Business Intelligence Capabilities of SAP NetWeaver
- ISBN13: 9780764596377
- Condition: USED – VERY GOOD
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Data and Text Mining: A Business Applications Approach
Product Description
This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods… More >>
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